DATES:

Fri, Nov 20, 2009
Session One:
FREE Publicity Plan
9am-3:45pm

$349

SPECIAL INTRODUCTORY OFFER

ONLY $199

Fri, Dec 4, 2009
Session Two:
PART A -
Writing Compelling Releases
9am-12 pm

PART B -
Writing Media Kits
1 pm-4 pm



Fri, Jan 22, 2010
Session Three:
Pitching, Following Up & Following Through
9am- 3:45pm


LOCATION:
Toronto Business Development Centre
1071 King Street West
Toronto, ON M6K 3K2

TUITION: Session 3
$349 + GST





BUY ALL 3 SESSIONS AND PAY ONLY




AND RECEIVE BONUSES worth +$1,500
* 3 Coaching Sessions
* Media Contact List
* Quarterly Sessions

TO REGISTER:
905-274-1888
or email
FREE Publicity Program ™

BELIEVE ME...YOU ARE NOT ALONE! MOST BUSINESS PEOPLE DESERVE FREE MEDIA EXPOSURE . . . BUT NEVER GET THE AMOUNT OF COVERAGE THEY COULD REGARDLESS OF HOW SUCCESSFUL THEY ARE IN BUSINESS! "Without Jennifer's course, I wouldn't have realized how easy it is to get in the media. With little effort I was featured in 5 top trade magazines and with no effort 3 more have been attracted to me." Debra Bradshaw, Sales Rep, ZEP and editor of Food Industry News

Over the years I've met lots of small business owners who have great business ideas and deliver superior products and services -- but they never achieve the degree of success they could simply because not enough people know about them.

Unfortunately for some remaining a best-kept secret puts them out of business.

What holds back most small business owners is they simply don't know the right way to get free publicity. Many believe getting in the media is difficult -- which it is you don't know what you are doing.

The truth, though, is this . . . getting FREE Publicity doesn't have to be difficult. In fact, GETTING FREE PUBLICITY IS EASY . . . when you know what to do!

And it's one of the best and most affordable ways to get leads, increase your credibility, and protect your expertise.

Like most things in business, getting FREE Publicity is a system that anyone can learn and implement easily, and use whenever they want to generate leads.

If you're like me, as a business owner unless it's simple it won't get done. So over the years I've become a systems junky.

In fact for the past 12+ years I have devised, and refined again and again till I made it as simple as possible, a system for getting my clients into the media for free, fast!


And now I am sharing this system with business owners through a series of workshops and you don't have to pay big bucks to get free media interviews.

You will learn the same simple publicity system I use at a fraction of the cost through a series of workshops called FREE Publicity Program™ .

When you enroll in any one of my workshops, you learn the exact same simple system I use to get my clients in the media for free!

The workshops teach you how to PLAN, create proper TOOLS, and take ACTION to get media coverage again and again.
 

"Hi Jennifer - dropping you a note that I aced the audition and will be the new host for Inside Toronto Real Estate!!!! Thanks for your help, Brian." Brian Persaud, Real Experts Inc

SESSION ONE: FREE Publicity Program™

Friday, November 20

Workshop 9 am to 3:45 pm in Toronto

You learn a step-by-step process for getting into the media, as well as how to systematize your publicity program (and other marketing activities) in a manner that is duplicatable, teachable, measurable and trackable.

 

Through interactive exercises and discussion you learn:

• How to design a customized Publicity Program for you and your company;
• Proven step-by-step process for getting into the media;
• What is newsworthy about you and your business;
• Which media outlets are your best bet.

 

By the end of the day, you realize how simple it is to do your own publicity, and are underway with your Publicity Plan.

 

The interaction with other business owners that comes from a workshop setting coupled with accountability from the facilitator are valuable elements, which is why learning publicity cannot come from books or CDs alone. 

TUITION:

Session 1: Fri, Nov 20

$349

SPECIAL INTRODUCTORY OFFER

ONLY $199

“I have been taking advantage of the lessons I learned at your FREE Publicity Program™.  I now write regularly for 2 online magazines.  One article was picked up by the Ottawa Bicycle Club.  I've also been published in the Canadian Ski Instructors Alliance magazine.  I had a film production company interview me earlier this summer at the GIRO TO and that is now on a video clip  . . . It's on the website of the video production company and also The Italian Trade Commission has a copy of it.”  Jacqui Snyder, AdvenTourUs

SESSION TWO:

Write Releases, Media Kit & Media Contact List

Friday, December 4

Workshop 9 am to 3:45 pm in Toronto

Learning how to write a captivating release is critical if you want to get noticed by an editor or producer. For most it would take years to learn how to write great releases, which is why if you want to get in the media fast you need to learn from the pros.

The key is this workshop is you learn from a journalist who has been published in major news outlets like The Globe and Mail, Toronto Star, National Post, and leading trade publications.

You'll also learn how to develop a media kit to assist the media in putting together a great story about you and your business, and how to create a contact list of media who want to interview you.

Specifically, in this one-day workshop you will learn:

• How to write five different types of releases that capture the interest of producers, editors, and journalists;
• How to match the tone, flavor and style of your release to the tone, flavor and style of the media outlet;
• Who you should send your release to;
  
• When you should send releases and media kits into the hands of editors and producers so they use them;

• The three critical elements that editors/ producers want to know before they agree to your article/ interview idea.

 

“After Session Two of FREE Publicity Program™, it all started to click. The ideas were pouring out, and driving home I had to pull my car over three times to write them down” Richard Cole, Hypnotist

“After taking Jennifer's PR seminar I sent out my first news release and within one hour a journalist called for an interview.” Brenda Langendoen, B'N'R Stables

SESSION THREE:

Pitching, Following Up & Following Through

Friday, January 22, 2010

Workshop 9 am- 3:45 pm in Toronto

 

When you have a strategic publicity plan and well-written media releases and kits that will grab the attention of the media in place, it’s time to take action and line up some interviews.

 

Through case studies and discussion, you learn:

• An easy step-by-step process to launching your Publicity Campaign;
• How to send your releases to editors and producers in a way that gets you easily noticed

• The proper way to follow up so you increase the likelihood of having your idea accepted;
• Tips for making yourself an incredibly desirable guest they'll want to interview again & again;
• How to build professional ongoing relationships with editors and journalists; and
• How to leverage valuable media coverage to generate even more leads.

“We did our media campaign and got some coverage in different parts of Canada in regards to announcement being placed on different spots, a radio interview for one of our members, and a large daily newspaper has said that they are going to run a story in October. Thank you for all your help.” Cyrese Samuels, VP Canadian ReDesigners Association

AMAZING OFFER - REGISTER FOR ALL 3 WORKSHOPS AND PAY ONLY $747

PLUS receive these bonuses at no extra charge        

• 100 Media Contacts ($500 value)
• 3 Media Coaching Calls ($600 value)
  
• Access to quarterly bonus sessions to brush up know how and make great connections ($1,000 value)